About Us

Our Mission

To redefine pet nutrition by making fresh, real food the new standard - so our pets can live longer, happier lives as the beloved family members they are.

Treat them to more than just fast food—give them health, happiness, and a better life.

Our Story

We are Maggie and Suriah – and we love animals. FFK started when we noticed Caesar (our 10-year old German Shepherd) refusing to eat his usual kibbles and wet canned food. When we swapped it out for chicken breast – he finished it in seconds.

That’s when we reflected upon how, as human beings, we are blessed with variety and freedom in our food choices. None of us are likely to accept the same processed food every day. So, why should our FFKids be any different? So, we got to the drawing board to solve this problem. Along the way, we figured out that nutrition is key. So, Maggie went through rigorous training (got certified as a pet nutritionist along the way!), spent month researching and developing the new formulas. Then, we put it to the test – of course, with Caesar. Within weeks, we saw fantastic results. Not only was his appetite back up, with the right portion control, Caesar also lost weight, relieved his skin sensitivities and was generally a lot more energetic. And when we tested it on Siew Mai (our sickly, balding 2-month old kitten) she showed immediate recovery and over time, grew a beautiful coat of fur.

So now, we want to share this joy with all FFKids.

The way we see it – pets may not have come from our wombs – but they’re still our kids! They love us unconditionally, and are always there for us. So, why not give them the love, happiness, and better life they truly deserve?

Our Values

  • Every FFK is unique and special: Every meal is formulated to meet the specific health and dietary needs from allergies to calorific content.
  • Quality above all else: Quality is never compromised to ensure 100% natural, high-quality ingredients for safe consumption and a healthy tummy.
  • End to End Nutrition-as-a-Service: We work with pawrents to provide end-to-end nutrition based on the FFKid’s evolving needs – no need for supplements etc.
  • Not our customers, just our family: We care about your pets as much as you do – so trust us that we have their best interests in mind at all times. (Don’t believe us? Happy to put you in touch with any of our customers)

TRAINING WHEELS PACKAGE

Get Your 1st Week Off!

(*With minimum 1-month subscription)

We know switching meals is a big commitment – so here’s a small kicker to sweeten the trial month.