About Us
Our Mission
To redefine pet nutrition by making fresh, real
food the new standard - so our pets can live
longer, happier lives as the beloved family
members they are.
Treat them to more than just fast food—give them health, happiness, and a better life.
Our Story
We are Maggie and Suriah – and we love animals. FFK started when we noticed Caesar (our 10-year old German Shepherd) refusing to eat his usual kibbles and wet canned food. When we swapped it out for chicken breast – he finished it in seconds.
That’s when we realised how we are blessed with variety and freedom in our food choices. None of us will accept the same processed food every day. So, why should our FFKids be any different? So, Maggie took some courses and together we developed custom pet meals. Within weeks, we saw fantastic results. Caesar lost weight and stopped scratching and Siew Mai (our sickly, balding kitten) returned to health and grew a beautiful coat of fur.
So now, we want to share this joy with all FFKids.
Pets may not have come from our wombs – but they’re still our kids. They love us unconditionally, and are always there for us. So, why not give them the love, happiness, and better life they truly deserve?
Our Values
- Every FFK is unique and special: Every meal is formulated to meet the specific health and dietary needs from allergies to calorific content.
- Quality above all else: Quality is never compromised to ensure 100% natural, high-quality ingredients for safe consumption and a healthy tummy.
- End to End Nutrition-as-a-Service: We work with pawrents to provide end-to-end nutrition based on the FFKid’s evolving needs – no need for supplements etc.
- Not our customers, just our family: We care about your pets as much as you do – so trust us that we have their best interests in mind at all times.
Need a sniff of approval?
Only applicable for a subscription of 1 month or longer.
Give your FFKids a tongue-tingling taste test of your choice before you commit to a customised plan!
